120/Life Named Title Sponsor of The Dink Awards 2025

The doctor-endorsed beverage company operates by a singular motto: supporting healthy blood pressure doesn’t have to feel intimidating or out of reach

The Dink Awards are back... bigger, better, and more community-driven than ever.

And this year, we’re proud to announce 120/Life as the official title sponsor of The 120/Life Dink Awards.

120/Life is a functional beverage company focused on helping people of all ages support healthy blood pressure in a simple, approachable way.

Through doctor-endorsed drink mixes and beverages boasting clinically studied ingredients, their products are designed to fit easily into everyday routines. No pills, no complicated protocols — just something you actually enjoy drinking.

A smart option, perhaps, for the busy pickleballer always on the go.

"Pickleball is one of the fastest-growing sports in the country, and it attracts exactly the kind of audience we care about — people who want to stay active, competitive, and healthy for the long run," says 120/Life CEO Adi Malik.

"The Dink Awards celebrate not just elite performance, but the culture and community around the sport, which made this partnership feel like a natural fit for us."

120/Life believes life should fit around managing a healthy blood pressure, not the other way around. And they've got the science to back it up.

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Endorsed by 1,000 health professionals and counting

120/Life operates by a singular motto: supporting healthy blood pressure doesn’t have to feel intimidating or out of reach.

"High blood pressure affects half of all adults, and too often it quietly sidelines people," says Malik.

"120/Life exists to help prevent that, in a way that feels empowering, measurable, and realistic for everyday life."

Their flagship drink is made from natural superfoods like beetroot, hibiscus, and pomegranate. It's the highest-rated option on the market for supporting heart health without side effects.

It’s also clinically backed by more than 1,000 active health professionals, easy to drink, and actually tastes good.

If you're dubious of a flavorful, effective blood pressure drink, consider this: if you don’t see better blood pressure numbers in two weeks, 120/Life will give you a full refund. No questions asked.

Malik understands pickleball players because he is one, and knows firsthand the types of people the sport attracts.

"I’m genuinely aligned with what makes pickleball special — not just as a sponsor, but as someone who values staying active for the long haul," he says.

120/Life is a brand that cares deeply about helping people stay healthy so they can keep doing the things they love, which is why it's such a fantastic title sponsor for The 120/Life Dink Awards 2025.

Adds Malik:

"Pickleball is one of the rare sports that brings together different ages, backgrounds, and skill levels, all centered around movement, competition, and community. That sense of accessibility and longevity is exactly what drew me to the sport."

You’ll be seeing more of 120/Life throughout the voting period. We're thrilled to have them on board as the title sponsor of The Dink Awards.

For anyone curious to try it, you can visit 120life.com and use code DINK for 20% off.

It’s an easy way to see if 120/Life fits into their routine — whether they’re chasing medals on the pickleball court or just want better numbers at their next doctor’s visit.

TRY FOR YOUSELF

How The 120/Life Dink Awards Work

The Dink Awards have always been the sport’s most fan-focused celebration, and this year is no exception.

Step 1: Fan Nominations (end Dec. 28)
Fans can submit nominations in eligible categories at dinkawards.com, spotlighting the players, teams, creators, facilities, and moments they believe deserve recognition.

Step 2: Finalists Selected
Once nominations close, The Dink team will review submissions and finalize nominees based on vote volume, eligibility, and category criteria.

Step 3: Fan Voting (January 5–21)
Final voting opens January 5 and runs through January 21. The fans once again decide the winners.

Step 4: Winners Announced
Winners will be revealed in late January by each category’s designated host — a new addition this year.

The 120/Life Dink Awards Categories

Player Awards

Men’s Player of the Year
Women’s Player of the Year
Men’s Breakout Player of the Year
Women’s Breakout Player of the Year
Upset of the Year
Best Dressed
College Team of the Year
Fan Favorite Pro
Fan Favorite Major League Pickleball Team
Best On-Court Personality
Senior Men’s Player of the Year
Senior Women’s Player of the Year

Event, Gear & Experience Awards

Best International Tournament
Paddle of the Year
Best Pickleball Facility

Creator & Media Awards

Most Influential Voice
Best On-Air Personality
Best Pickleball Podcast
Pickleball YouTuber of the Year
Best Pickleball Content Creator
Best Paddle Reviewer
Best Pickleball Instructor
Viral Moment of the Year
Best Pickleball Journalist

Nominate. Vote. Celebrate.

If pickleball mattered to you this year – a player, a creator, a club, a moment: this is your chance to make it count.

Head to dinkawards.com to cast your vote (starting January 5), and follow along as we crown the best of the best at The 120/Life Dink Awards.