JOOLA

It's Official: JOOLA Is Launching Its First Full-Foam Paddle

by Alex E. Weaver on

JOOLA is officially launching a full-foam pickleball paddle. And soon.

The POWER FX is set to debut on September 30, the brand has confirmed. Details around shapes, specs, and price are not yet known.

According to Gordon Kaye, the brand's Chief Experience Officer:

"POWER FX represents something new for JOOLA — something our community has been asking for. We're excited to share more and get this in the hands of players very soon."

This is big news for the paddle industry.

I was in attendance at the launch of the JOOLA Pro V back in February. It was a huge announcement for the brand – anytime JOOLA releases a new paddle, it's worth paying attention to.

But the question on many players' and reviewers' minds at the time was simple: This looks awesome, but where's the foam?

The powers that be at JOOLA, at the time, held firm. They will release foam when they're good and ready. When they feel they can put the JOOLA stamp of innovation on it rather than just mimicking what's already become a ubiquitous platform in the market.

That time is now.

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Alex E. Weaver

Alex E. Weaver

Alex is The Dink's Digital Content Manager. (Have a tip? Hit him up.) His passions used to include hiking, traveling, and spending time with his family. Now all he does is play pickleball.

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