Pickleball meets performance medicine.
DUPR has named Vita Bella its official health and wellness partner, marking a major move to support players beyond just ratings and rec play.
DUPR Introduces Its New Reliability Score
DUPR announced a new element to its rating system on Tuesday – the DUPR Reliability Score, its newest feature to help you better understand your rating.
The Dink Media Team
Vita Bella—a digital health platform specializing in customized treatment plans, will now offer DUPR+ members access to a suite of performance-enhancing tools tailored specifically for pickleball players.
“Pickleball is no longer just a hobby—it’s a movement, a lifestyle, and a highly demanding sport,” said Vita Bella Founder and CEO Phil Vella. “Our mission is to ensure every DUPR-rated athlete feels and performs at their best.”
Through the partnership, DUPR+ members get:
- Exclusive discounts on Vita Bella memberships and products
- Virtual consults with medical pros who specialize in stamina and recovery
- Pickleball-focused health protocols, including peptide therapy for muscle recovery, hormone therapy, and anti-aging solutions
It’s a signal that DUPR isn’t just about tracking your game—it’s about extending your playing career.
“This collaboration represents a major step forward in how we serve our community,” said Ryan Maher, VP of Partnerships at DUPR.
DUPR+ members can now visit VitaBella.com/DUPR to access special offers and kick off their wellness journey.
