DUPR Adds a Dose of Wellness with New Vita Bella Partnership

Pickleball meets performance medicine.

DUPR has named Vita Bella its official health and wellness partner, marking a major move to support players beyond just ratings and rec play.

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The Dink PickleballThe Dink Media Team

Vita Bella—a digital health platform specializing in customized treatment plans, will now offer DUPR+ members access to a suite of performance-enhancing tools tailored specifically for pickleball players.

“Pickleball is no longer just a hobby—it’s a movement, a lifestyle, and a highly demanding sport,” said Vita Bella Founder and CEO Phil Vella. “Our mission is to ensure every DUPR-rated athlete feels and performs at their best.”

Through the partnership, DUPR+ members get:

• Exclusive discounts on Vita Bella memberships and products
• Virtual consults with medical pros who specialize in stamina and recovery
• Pickleball-focused health protocols, including peptide therapy for muscle recovery, hormone therapy, and anti-aging solutions

It’s a signal that DUPR isn’t just about tracking your game—it’s about extending your playing career.

“This collaboration represents a major step forward in how we serve our community,” said Ryan Maher, VP of Partnerships at DUPR.

DUPR+ members can now visit VitaBella.com/DUPR to access special offers and kick off their wellness journey.