If you’ve followed pro pickleball over the past couple of years, you’ve probably noticed one name on repeat: Carvana.

The online auto giant has been the title sponsor of the PPA Tour since 2022, and now they’ve made it official: they’re sticking around.

We covered the original announcement back in October 2022, when Carvana first signed on with the PPA Tour.

Even then, it was clear this wasn’t just a one-off brand deal, it was a sign that major players were starting to see the long-term value in pickleball.

PPA Tour lands Carvana as 2023 Title Sponsor

Carvana dipped their toe in the pickleball waters at the start of 2022 by sponsoring the Desert Ridge Open. Now they are going all in. Caravana has taken over the role as title sponsor of the PPA Tour. > Now #servinghappiness [https://twitter.com/hashtag/servinghappiness?src=hash&ref_src=twsrc%

The Dink PickleballThe Dink Media Team

Fast forward to today, and Carvana and the PPA Tour have announced a multi-year renewal of that deal, reinforcing what many in the sport already know: pickleball is just getting started.

A Long-Term Bet on Pickleball

Since the partnership began, Carvana has helped professional pickleball scale faster than ever. Over 320,000 fans attended PPA Tour events in 2024, with millions more watching across broadcast and streaming platforms.

Tennis Channel and PPA Tour Announce 24/7 Streaming Channel

When ESPN decided to air sports 24 hours a day, people thought they were crazy. When pickleball first hit the Tennis Channel, it was met with some backlash.

The Dink PickleballThe Dink Media Team

Prize purses have exceeded $30 million, and new media initiatives like PickleballTV have brought the sport into homes across the country.

Carvana’s renewal confirms what most of us already know: pickleball isn’t just having a moment. It’s building a movement.

“Carvana is the largest and most impactful sponsor of professional pickleball, and its investment in fan engagement and commitment to growing the sport aligns perfectly with our vision,” said Connor Pardoe, Founder and CEO of the PPA Tour.

And in 2025, the PPA is planning its biggest season yet, with over 20 marquee events, upgraded experiences for fans, and enhanced offerings for amateurs who want to “play where the pros play.”

What It Means for the Sport

Carvana’s recommitment signals more than just a strong brand relationship. It shows the sport has staying power and serious upside.

MLP Enters Multi-Year Rebrand with DoorDash (Celebrates with Free Pickles)

Major League Pickleball and DoorDash announce a multi-year sponsorship deal together, renaming the league ‘MLP Presented by DoorDash’ along with other fun announcements, such as free pickles for DashPass members.

The Dink PickleballErik Tice

Just last month, Major League Pickleball announced a multi-year rebrand deal with DoorDash.

With brands like Carvana and DoorDash putting their weight behind pro pickleball, it’s clear that the game is no longer just a backyard hit, it’s a business.

And one that’s only picking up speed.