Integrity Compliance 360 (IC360), the leading global technology and consultancy firm specializing in comprehensive integrity and compliance solutions for sports, sports betting, gaming, and iGaming, has announced its new strategic partnership with the Professional Pickleball Association.

The partnership will see the PPA Tour utilize ProhiBet’s advanced, fully encrypted, decentralized cross-monitoring and notification platform. Designed to safeguard sports integrity and ensure adherence to state-specific regulations, ProhiBet will play a pivotal role in preventing specific individuals such as athletes, coaches, league officials, and administration from engaging in prohibited sports wagering.

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In addition to the integration of the ProhiBet solutions provided by IC360, the agreement allows the PPA Tour access to IC360’s proprietary dashboard, which will host data intelligence and fraud prevention. Through this dashboard, IC360 conducts analysis across dozens of data sets to proactively identify irregular contest-level and wagering patterns.

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"The PPA Tour is excited to partner with IC360 to provide integrity monitoring on PPA Tour events," said Justin Mader, Gambling Operations Manager. "As a leader in the sports betting integrity monitoring field, IC360 will help educate, guide, and provide crucial oversight of professional pickleball in the betting sphere. Our goal is to provide an engaging sports betting product while maintaining the integrity and fair play standards on the PPA Tour, and the partnership with IC360 will further solidify this foundation."

"We are excited to partner with the Professional Pickleball Association – the combination of ProhiBet's state-of-the-art encrypted data transfer system and the PPA Tour’s dedication to upholding the integrity of its quickly growing sport will undoubtedly enhance the transparency and trustworthiness of sports betting activities," stated Matt Heap, Managing Director of ProhiBet. Heap brings a wealth of experience in the field as the former head of the Colorado Division of Gaming’s sportsbook operations.