DUPR 2025 Collegiate Pickleball Tour Announces adidas as Presenting Sponsor

The Collegiate Pickleball Tour is expected to showcase more than 4,000 players from over 125 colleges

College pickleball is bigger than ever. This season, its marquee tour has a big-name sponsor to match.

DUPR and All Racquet Sports, the official licensee of adidas Pickleball in the U.S., just made it official: adidas is the Presenting Sponsor of the Fall 2025 DUPR Collegiate Pickleball Tour.

The fall leg of the tour plays host to five events across the country beginning in September, including the Collegiate component at the Pickleball World Championships.

In a joint statement, the two organizations said:

“We believe collegiate pickleball represents the future of the sport. This partnership is about building infrastructure, driving visibility, and empowering the next generation of athletes."

The Collegiate Pickleball Tour is expected to showcase more than 4,000 players from over 125 colleges, plus additional high school tie-in events to extend the exposure even deeper throughout the country.

The Fall Schedule

For the 2025-2026 season, the Tour is planning 20 official collegiate pickleball tournaments per semester, each offering bids to Nationals.

Here's the schedule for fall:

September 27-28: Utah Super Regional
October 11-12: Pennsylvania Super Regional
October 18-19: North Carolina Super Regional
October 31 - November 2: 2025 Collegiate World Championship
November 22-23: Arizona Super Regional

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DUPR and adidas' Shared Vision

The partnership aims to empower adidas and All Racquet Sports to support the collegiate tour’s growth by participating in various on-site activations and "exploring new ways to engage players, clubs, and fans with performance-driven products and experiences."

"All Racquet Sports and adidas share DUPR’s commitment to elevating the game through performance, innovation, and community," the companies said in a statement. "Together, we’re not just supporting college players—we’re investing in leaders who will shape the future of pickleball.”

All Racquet Sports (ARS) oversees product development, athlete partnerships, marketing, and grassroots growth for adidas Pickleball as it continues to grow its brand presence across the country.

According to Brian Ogle, Chief Commercial Officer at ARS:

“Adidas’ global vision - ‘Through sport, we have the power to change lives’ - perfectly aligns with what we’re building together. Collegiate pickleball is more than a trend; it’s a movement. And this partnership gives it the platform and resources it deserves.”

For more on the partnership, check out the full announcement.