The Association of Pickleball Players (APP) is stepping up its style game.
In a new multi-year partnership announced today, MUEV has been named the official apparel partner for APP staff through the end of 2026. That means from here on out, anyone running the show at APP tournaments will be decked out in MUEV’s signature blend of technical performance and understated style.
The deal quietly kicked off in May, and you'll see the full rollout as the tour continues across the country.
“We’re excited to welcome MUEV to the APP family,” said Ryan McSpadden, Chief Revenue Officer of the APP. “Their commitment to quality, comfort, and design mirrors what we strive to offer across our tour.”
For MUEV, it’s another strategic move in what’s been a sharp ascent through the pickleball ranks. Founded in 2024 by Chris Rork, who cut his teeth at Ralph Lauren and Carter’s, the brand has been carving a lane at the intersection of function and fashion, building apparel that fits pickleball’s on-court demands and its increasingly style-conscious culture.
Emily Visnic
Major League MUEVs
If you’ve been paying attention, you’ve probably already seen the name. MUEV is the official uniform partner of the St. Louis Shock in Major League Pickleball, and their Spring 2025 line earned rave reviews from players for its clean silhouettes, breathable fabrics, and laser focus on playability.
Alina Leontarakis
Now, they’re taking that same ethos to the sidelines.
“Outfitting the APP team is a proud milestone in our journey,” said Rork.
“MUEV makes products with uncompromising performance, which we believe aligns perfectly with the professionalism and energy the APP brings to every tournament. Outfitting their team is a proud milestone in our journey.” — Rork
This isn’t just a merch drop. It’s part of a broader effort by both brands to professionalize and polish the visual identity of the sport. For the APP, that means showing up at every stop of their increasingly ambitious tour with a consistent, elevated look.
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For MUEV, it’s a chance to keep reinforcing their brand where it matters: at the courts, in the action, and in front of the growing audience tuning into pickleball’s rapid rise.
The partnership is locked in through December 2026 and covers every APP Tour event nationwide.
If you’re headed to an APP event this year, don’t just watch the matches—keep an eye on the apparel. It might just make you rethink your wardrobe.
